Look Good. Do Good.


GENERAL THREE was founded on one simple belief — that the world could use a lot more good in it. And so we set out to try and create some the only way we knew how, by designing this growing collection of limited edition hats, each aligning with one of three components we feel shape our lives – people, animals, and planet earth.


A portion of each sale goes directly to a corresponding charity and while we are starting small, we hope to maximize every dollar donated by partnering with charities we know and trust.


And true to our personalities we are going to keep this whole thing fun, loose and even a little weird at times, but with your help the impact will be very real.

Thank you for your continued support and for joining us on this journey - without all of you none of this would be possible.

- Drew B, Founder


Photography by

Sofia M. Alexander

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