We're Coming Soon

Three causes: humans, animals, and our planet. Two friends: committed to creating change.

One belief: that each and every day we have the choice to take positive action that may seem small, but can have a big impact. 


Introducing General Three.


A collection of limited edition hats, each aligned to one of our three causes, and a portion of each sale going to a corresponding charity.



Photography by

Sofia M. Alexander

Join The Party!